Colombian artist, Marre, partners with BID & MTV Latin America to bring awareness to the principal cause of death among youth ages 10 to 24 in Latin America and the Carribean, highway accidents. More than 1.2 million people die each year in highway accidents worldwide and some 50 million people sustain non-fatal traffic injuries. The campaign titled, “Do your Part—Safe Roads for All” is to lead a process of change that helps to promote responsible behavior in the countries of Latin America and the Caribbean.

